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Preheat the oven to 180 C / 356 F.
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Lightly butter the bread dish and leave aside.
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Cut the plastic food wrap to match the lenght of the bread dish and lightly oil it.
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In a small bowl, mix cream cheese and baking powder and form a roll using oiled food wrap. Leave aside.
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In a medium sized bowl, combine wet ingredients: eggs, pear butter and sunflower oil. Add salt, sugar, lemon zest, baking powder and flour.
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Pour the batter into the baking dish and gently place the cheese roll on the top of it.
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Bake for 25 – 28 minutes or until a skewer inserted in the middle comes out clean.